WHERE THE MONEY IS ON FACEBOOK & HOW TO GET IT
I’ve made substantial amount of dollars online and helped hundreds of entrepreneurs make sales on the internet since 1999. What you’re reading is the BEST way to start making money with Facebook.
Step 1. Find The Money
Most business owners miss out this step and instead fall victim to the dreaded syndrome known as…
The Frankenstein Effect
Dr. Frankenstein locked himself away in his lab, away from the public, and on his own devised and created what he thought was a truly brilliant “product”.
He didn’t do market research.
He didn’t look at competitors.
He didn’t take into account people’s needs and desires.
He labored on his own, in isolation until finally his wonderful creation was ready to be unleashed onto the world.
Please, don’t be another Dr. Frankenstein. Find the HUNGRY CROWD first and then create what they need and want rather than create some “monster” of a product and try to force people to like it or worse still find out there is N’T a market for what you’re selling!
Targeting people with money
Yes you’ll want to target people on Facebook using Gender, Age, Geography and so on but there are some key data sets that you should also factor in and test out in your ads.
They are broken down into THREE AREAS
This topic is covered extensively in its Video Course “The Money Finder Method” Click here to get the video.
Use these “DEMOGRAPHICS” to target people with money
* Higher educated individuals
* High-ranking job titles (director, cxo, md etc.)
* High income earners
* High net worth individuals
* High home value individuals
Use these “interests” to target people with money
* The right pages
* The right brands
Use these “behaviors” to target people with money
* Online spenders
* Online spenders (active)
* Online spenders (engaged)
Retargeting existing contacts
One of the most over-looked, yet lucrative, ways to “find the money” on Facebook is to retarget people that have already entered your funnel.
Thanks to Facebook’s powerful ads interface you can track every last person that clicks on your ad and see what they do, how they behave on your website and then re-target them accordingly to get to them to progress further through your sales funnel.
In fact, you can even upload any existing contacts you have into Facebook and target them with ads as well.
Now, this is a HUGE area of Facebook that I can’t do complete justice to in this Report (I may well release an entire training program on re-targeting one day!) but suffice to say…
You’re getting everything you need here to start doing some serious damage using re-targeting methods on Facebook.
So let’s get stuck into it…
Upload Existing Contacts To Facebook
It’s always better to target your sales messages to existing customers, leads, prospects and contacts than it is to try and get new ones from scratch.
Here’s how you do it;
Ads Manager > Audiences > Create Audience > Data File Custom Audience
And then, enter the Name of your list of contacts, your description and choose the “Data Type” from Emails, User IDs, and Phone Numbers etc.
You’re most likely to have a list of email addresses (perhaps that you downloaded from your autoresponder service if you already have one) or maybe some phone numbers.
These do of course need to be contacts you gathered and have permission to reach out to.
You then choose the file on your computer with the contacts in, it needs to be .csv or .txt and have ONLY the email addresses in (or only the phone numbers) and nothing else (no column titles etc.).
You then upload that file and click “Create Audience”.
The next part is where the magic happens…
Facebook looks at its huge database and tallies up any contact you’ve
uploaded with contacts on Facebook and HEY PRESTO –you have a new audience of Facebook users you can target with ads! .
NOTE: This can take upto 24 hours depending on the size of file you upload
Retargeting website visitors
This one area has probably made me more money from Facebook than anything else so pay close attention!
You can put a little tracking pixel on ANY web page you own and Facebook will monitor who visits that page and build up an audience for you that you can target (assuming that person is a Facebook user).
It’s a
WEBSITE CUSTOM AUDIENCE.
The possibilities with this are MIND-BOGGLING;
Create a Website Custom Audience for anyone who visits your website or blog and then re-target them with an ad on Facebook saying “Hey, you just visited my website, I bet you’d like this…”
Create a Website Custom Audience for anyone who hits your order page but doesn’t buy and create an ad just targeting those people with an extra bonus or FAQ
Create a Website Custom Audience for people that download your freebie and re-target them selling your product
Here’s how to make the magic happen…
Ads Manager >
Audiences > Create Audience >
Custom Audience from your Website
You’ll then get to the following screen to enter details about the Website
Custom Audience you’re creating…
Enter the
Audience Name (call it something meaningful –you’ll be creating a lot of these!).
Description – more info to help you recall what this is later
Website Traffic– choose all website visitors or people visiting specific pages
Save For–I always choose the max 180 days –this is how long this audience will be recorded by Facebook. You will not be able to re-target anyone visiting the page longer ago than this period
Before you click Create click on “View Custom Audience Pixel” This gives you the unique piece of code (the “tracking pixel”) that you need to
place on your website / web page to create the audience. It’s easy to do – Faceook gives you instructions or you can get your web developer to do it. Stick the code on the right page(s) on your website then click “Create” and you’re all set –
Facebook will now start building a dynamic audience from your website traffic that you can target with Facebook ads!
MONEY-CLONING MACHINE?
Now that you’ve got hopefully a series of Website Custom Audiences and uploaded Data File Custom Audiences you can do something SPECTACULAR that will multiply your potential profits on Facebook…
It’s called
LOOKALIKE AUDIENCES…
Yes.
For every audience you’ve created you can now create a Lookalike audience based on Facebook’s vast database of users.
It will look at the “DNA” of your existing audience (from your website pixel or one that you uploaded) and it will create a LOOKALIKE audience of other Facebook users it feels are most like these people.
BOOM!
Instant influx of brand-new prospects and sales by targeting people similar to your buyers.
Imagine…
You can create a Lookalike audience for people who visit your Product
Download Page (i.e. BUYERS!!!!)
You can create a Lookalike audience for people who visit your optin
thank you page (i.e. HOT LEADS!!!)
The list goes on and on! Good luck sleeping tonight!
Here’s how you do it…
- If you don’t have it already go download and install the Google Chrome browser here; http://www.google.com/chrome/
- Open up the Google Chrome web browser
- Login to your Facebook account and goto Ads Manager
- Then click “Power Editor”
- Click the “Download” button to download all your FB account data into the Power Editor program
- Goto “Ad Tools” > “Audiences”
- Click “Create Audience” > “Lookalike Audience”
- Select the SOURCE of your Lookalike audience (i.e. an existing audience you want it to mimic) When you put your cursor in the blank box for “Source” it will give you a selection of possible options from previous audiences you have created.
- Select the country (you can only choose ONE country for each Lookalike audience so best to create multiple Lookalike audiences for each country you are targeting if that makes sense for your business. E.g. USA, Canada, UK, Australia, New Zealand, South Africa
- If your original source audience doesn’t have enough people in it for Facebook to be able to create a Lookalike audience from it will give you an error at this point
- Choose “Optimize for Similarity” – I’ve found this always gets you a LOT of new people to target without having to select “Reach” and get people who are not quite as similar to your source audience
- Click “Create Audience” and you’re done. Facebook may work away for 24 hours or so creating the Lookalike Audience. Once it’s done you can then select this audience as a group you want to target when creating new ads in Power Editor! BOOM!
Step 2. build Your Facebook Funnel
How To Create Your Fantastic Freebie
In order to incentivize people to click on your ad then join your mailing list (so you can build a relationship with them and make them offers) you need to give away a “Freebie”.
The “Freebie” forms the backbone of your Facebook Funnel because it drives the clicks, drives the value, drives the leads to join your list and warms them up before you present them with your first offer.
Your Freebie needs to address the main pain point, problem or frustration of your target audience and give them sufficient information to improve their situation in some way but not so much that you have nothing left in your locker to sell as part of your offer!
I’ve built a mailing list of over 100,000 people over the years offering Freebies like this in exchange for a person’s email address so trust me –it works!
When it comes to creating your Freebie you have various choices, you could offer;
– A free Report
– A free Video
– A free Webinar
– A free Audio
– Combo of the above
I’ve tried all variations over the years and there isn’t a “one size fits all” approach –it depends on the type of audience you’re targeting, how you are selling your own offer, your own skills and personal preference and what gets the best results in each case (like all these methods –you need to TEST out what works best for you).
Reports, Videos and Audios can work really well for people that want information quickly and are in a hurry. Webinars can work great for those people looking to get more info about a particularly complex subject.
So here’s everything you need to do, in a nutshell, for each of these Freebie types;
Creating a Report
- Write the content in a Word doc (don’t forget to include mentions of your main offer to drive sales)
- Add images from BigStockPhoto
- Save it as a PDF
- Upload it to your website and you’re set!
Creating an Audio
Create your Script and practice it
- Download Audacity(free audio recording tool)
- Use a microphone / headset to record and edit your audio
- Save as MP3, upload to your website and you’re set!
Creating a Video
Create a Powerpoint presentation of your content
- Create your Script and practice it
- Use Camtasia and a microphone / headset to record and edit your video
- Upload to your website and you’re set!
Offering a Free Webinar
- Join GotoWebinarservice
- Schedule your Webinar date
- Create the Reminder emails to go out to attendees using the Gotowebinarinterface
- Create the slides you’ll use for your presentation
- Give prospects theregistration link to attend (this can be automated using LeadPages–see below)
- Deliver the webinar
How to Activate Autopilot Email Sales
It might seem counter-intuitive to talk about setting up your follow-up emails before you even have people on your email list but you need your autopilot email sales system working beforeyou can create your optin page.
You have various choices of provider for an “Autoresponder” service to help you set all this up. An autoresponder service stores the email addresses of your prospects and enables you to set up a series of follow-up emails which go out to every prospect automatically whether you’re at a computer or not.
You can also use an autoresponder service to send a “Broadcast” out to all your prospects at one time if you have a special offer or event you want to notify them about.
The autoresponder I personally use (and recommend that you do too) is called GetResponse;
Once you’ve signed up for your free trial of GetResponseyou can then set up your email campaigns and create the follow-up email messages (or “autoresponders”) that you want people to receive when they join your email mailing list.
These emails will be sent out to every prospect on the days in sequence after they first join your list and you want to include some good free content in there as well as regular reminders of your offer(s). You will find a lot of your sales will come from these follow-up emails which is awesome because you only need to write them one time and they keep serving your business forever!
How To Create Your Fan Page on Facebook
You may already have a Fan Page on Facebook –if so –great! If not, you can set oneup in a couple of minutes. Just head over to https://www.facebook.com/pages/create/ and follow the simple steps and you’ll have your Fan Page.
What is a Fan Page?
A Fan Page or Facebook Page, is similar to a profile, but it’s used to promote a product, service or business rather be used for personal reasons.
Lots of business owners are starting to realize that having a Fan Page is a great way to get additional (and free) ways to advertise their business, interact with prospects and share information about their products.
Fan Pages grow and get new traffic when fans click “Like” on the page itself (or any posts made), when they share anything that’s been posted or choose to comment about posts made. Fan Pages can also be advertised by sending traffic to the page to get Likes, by sending traffic to a specific post on the page, or –as we recommend –by sending traffic direct to a custom TAB on that Facebook page that offers something for free in exchange for a lead entering their email address.
Now there’s plenty of options and settings you can play around with but don’t get distracted! At this point, you just need to have an active Fan Page so you can create a custom tab for it –you can add all the other things and change settings of your Fan Page later on.
How to create your killer optin form
It used to be the case that creating any type of web page and publishing it online was a big deal (I remember the hassle involved when I created my first website back in 1996!). Never mind creating an “optin page” or “lead capture” page (basically any type of page where you ask for a person’s email address in return for giving them free information).
But times have changed and now there is an awesome must-havetool that you need in your arsenal that makes this an absolute breeze.
It’s called LeadPagesand it lets you create beautiful looking, super-responsive optin pages that get results. All the optin pages I have online use LeadPages because its templates are second to none. (LeadPages is a paid service but it’s awesome, flexible, and I personally use it. But if you’re looking for a quick, dirty and free way to do this I cover that too later although it does have other people’s ads on it!)
Here’s an example of sample Lead Pages optin page;
All of the elements you see on the page you can edit just by pointing and clicking when you’re inside LeadPages –it’s really very easy. And once you’re finished editing your page you can save it and then publish it into your website or even just publish it on the leadpages website (if you don’t have a website or way to publish onto your own website). It really couldn’t be easier.
LeadPages also lets you choose from a wide variety of templates and sort these templates by the conversion rate so you can be sure you’re always using the best performing optin page;
Creating your optin page on Lead Pages is a breeze but there are a couple of things you need to set up before you can create your page there…
Check back on this website for PART 2 of this TOPIC,
You can also get the complete Video Clip of How to Make Money With your FanPage HERE http://bit.ly/1H7aZMM.
Thanks
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