WHERE THE MONEY IS ON FACEBOOK & HOW TO GET IT

WHERE THE MONEY IS ON FACEBOOK & HOW TO GET IT

http://bit.ly/1H7aZMM

I’ve made substantial amount of dollars online and helped hundreds of entrepreneurs make sales on the internet since 1999. What you’re reading is the BEST way to start making money with Facebook.

Step 1. Find The Money

Most business owners miss out this step and instead fall victim to the dreaded syndrome known as…

The Frankenstein Effect

Dr. Frankenstein locked himself away in his lab, away from the public, and on his own devised and created what he thought was a truly brilliant “product”.

He didn’t do market research.

He didn’t look at competitors.

He didn’t take into account people’s needs and desires.

He labored on his own, in isolation until finally his wonderful creation was ready to be unleashed onto the world.

Please, don’t be another Dr. Frankenstein. Find the HUNGRY CROWD first and then create what they need and want rather than create some “monster” of a product and try to force people to like it or worse still find out there is N’T a market for what you’re selling!

Targeting people with money

Yes you’ll want to target people on Facebook using Gender, Age, Geography and so on but there are some key data sets that you should also factor in and test out in your ads.

They are broken down into THREE AREAS

This topic is covered extensively in its Video Course “The Money Finder Method” Click here to get the video.

Use these “DEMOGRAPHICS” to target people with money

* Higher educated individuals

* High-ranking job titles (director, cxo, md etc.)

* High income earners

* High net worth individuals

* High home value individuals

Use these “interests” to target people with money

* The right pages

* The right brands

Use these “behaviors” to target people with money

* Online spenders

* Online spenders (active)

* Online spenders (engaged)

Retargeting existing contacts

One of the most over-looked, yet lucrative, ways to “find the money” on Facebook is to retarget people that have already entered your funnel.

Thanks to Facebook’s powerful ads interface you can track every last person that clicks on your ad and see what they do, how they behave on your website and then re-target them accordingly to get to them to progress further through your sales funnel.

In fact, you can even upload any existing contacts you have into Facebook and target them with ads as well.

Now, this is a HUGE area of Facebook that I can’t do complete justice to in this Report (I may well release an entire training program on re-targeting one day!) but suffice to say…

You’re getting everything you need here to start doing some serious damage using re-targeting methods on Facebook.

So let’s get stuck into it…

Upload Existing Contacts To Facebook

It’s always better to target your sales messages to existing customers, leads, prospects and contacts than it is to try and get new ones from scratch.

Here’s how you do it;

Ads Manager > Audiences > Create Audience > Data File Custom Audience

And then, enter the Name of your list of contacts, your description and choose the “Data Type” from Emails, User IDs, and Phone Numbers etc.

You’re most likely to have a list of email addresses (perhaps that you downloaded from your autoresponder service if you already have one) or maybe some phone numbers.

These do of course need to be contacts you gathered and have permission to reach out to.

You then choose the file on your computer with the contacts in, it needs to be .csv or .txt and have ONLY the email addresses in (or only the phone numbers) and nothing else (no column titles etc.).

You then upload that file and click “Create Audience”.

The next part is where the magic happens…

Facebook looks at its huge database and tallies up any contact you’ve

uploaded with contacts on Facebook and HEY PRESTO –you have a new audience of Facebook users you can target with ads! .

NOTE: This can take upto 24 hours depending on the size of file you upload

Retargeting website visitors

This one area has probably made me more money from Facebook than anything else so pay close attention!

You can put a little tracking pixel on ANY web page you own and Facebook will monitor who visits that page and build up an audience for you that you can target (assuming that person is a Facebook user).

It’s a

WEBSITE CUSTOM AUDIENCE.

The possibilities with this are MIND-BOGGLING;

Create a Website Custom Audience for anyone who visits your website or blog and then re-target them with an ad on Facebook saying “Hey, you just visited my website, I bet you’d like this…”

Create a Website Custom Audience for anyone who hits your order page but doesn’t buy and create an ad just targeting those people with an extra bonus or FAQ

Create a Website Custom Audience for people that download your freebie and re-target them selling your product

Here’s how to make the magic happen…

Ads Manager >

Audiences > Create Audience >

Custom Audience from your Website

You’ll then get to the following screen to enter details about the Website

Custom Audience you’re creating…

Enter the

Audience Name (call it something meaningful –you’ll be creating a lot of these!).

Description – more info to help you recall what this is later

Website Traffic– choose all website visitors or people visiting specific pages

Save For–I always choose the max 180 days –this is how long this audience will be recorded by Facebook. You will not be able to re-target anyone visiting the page longer ago than this period

Before you click Create click on “View Custom Audience Pixel” This gives you the unique piece of code (the “tracking pixel”) that you need to

place on your website / web page to create the audience. It’s easy to do – Faceook gives you instructions or you can get your web developer to do it. Stick the code on the right page(s) on your website then click “Create” and you’re all set –

Facebook will now start building a dynamic audience from your website traffic that you can target with Facebook ads!

MONEY-CLONING MACHINE?

Now that you’ve got hopefully a series of Website Custom Audiences and uploaded Data File Custom Audiences you can do something SPECTACULAR that will multiply your potential profits on Facebook…

It’s called

LOOKALIKE AUDIENCES…

Yes.

For every audience you’ve created you can now create a Lookalike audience based on Facebook’s vast database of users.

It will look at the “DNA” of your existing audience (from your website pixel or one that you uploaded) and it will create a LOOKALIKE audience of other Facebook users it feels are most like these people.

BOOM!

Instant influx of brand-new prospects and sales by targeting people similar to your buyers.

Imagine…

You can create a Lookalike audience for people who visit your Product

Download Page (i.e. BUYERS!!!!)

You can create a Lookalike audience for people who visit your optin

thank you page (i.e. HOT LEADS!!!)

The list goes on and on! Good luck sleeping tonight!

Here’s how you do it…

  1. If you don’t have it already go download and install the Google Chrome browser here; http://www.google.com/chrome/
  1. Open up the Google Chrome web browser
  1. Login to your Facebook account and goto Ads Manager
  1. Then click “Power Editor”
  1. Click the “Download” button to download all your FB account data into the Power Editor program
  1. Goto “Ad Tools” > “Audiences”
  1. Click “Create Audience” > “Lookalike Audience”
  1. Select the SOURCE of your Lookalike audience (i.e. an existing audience you want it to mimic) When you put your cursor in the blank box for “Source” it will give you a selection of possible options from previous audiences you have created.
  1. Select the country (you can only choose ONE country for each Lookalike audience so best to create multiple Lookalike audiences for each country you are targeting if that makes sense for your business. E.g. USA, Canada, UK, Australia, New Zealand, South Africa
  1. If your original source audience doesn’t have enough people in it for Facebook to be able to create a Lookalike audience from it will give you an error at this point
  1. Choose “Optimize for Similarity” – I’ve found this always gets you a LOT of new people to target without having to select “Reach” and get people who are not quite as similar to your source audience
  1. Click “Create Audience” and you’re done. Facebook may work away for 24 hours or so creating the Lookalike Audience. Once it’s done you can then select this audience as a group you want to target when creating new ads in Power Editor! BOOM!

Step 2.     build Your Facebook Funnel

How To Create Your Fantastic Freebie

In order to incentivize people to click on your ad then join your mailing list (so you can build a relationship with them and make them offers) you need to give away a “Freebie”.

The “Freebie” forms the backbone of your Facebook Funnel because it drives the clicks, drives the value, drives the leads to join your list and warms them up before you present them with your first offer.

Your Freebie needs to address the main pain point, problem or frustration of your target audience and give them sufficient information to improve their situation in some way but not so much that you have nothing left in your locker to sell as part of your offer!

I’ve built a mailing list of over 100,000 people over the years offering Freebies like this in exchange for a person’s email address so trust me –it works!

When it comes to creating your Freebie you have various choices, you could offer;

– A free Report

– A free Video

– A free Webinar

– A free Audio

– Combo of the above

I’ve tried all variations over the years and there isn’t a “one size fits all” approach –it depends on the type of audience you’re targeting, how you are selling your own offer, your own skills and personal preference and what gets the best results in each case (like all these methods –you need to TEST out what works best for you).

Reports, Videos and Audios can work really well for people that want information quickly and are in a hurry. Webinars can work great for those people looking to get more info about a particularly complex subject.

So here’s everything you need to do, in a nutshell, for each of these Freebie types;

Creating a Report

  1. Write the content in a Word doc (don’t forget to include mentions of your main offer to drive sales)
  1. Add images from BigStockPhoto
  2. Save it as a PDF
  3. Upload it to your website and you’re set!

Creating an Audio

Create your Script and practice it

  1. Download Audacity(free audio recording tool)
  2. Use a microphone / headset to record and edit your audio
  3. Save as MP3, upload to your website and you’re set!

Creating a Video

Create a Powerpoint presentation of your content

  1. Create your Script and practice it
  2. Use Camtasia and a microphone / headset to record and edit your video
  3. Upload to your website and you’re set!

Offering a Free Webinar

  1. Join GotoWebinarservice
  2. Schedule your Webinar date
  3. Create the Reminder emails to go out to attendees using the Gotowebinarinterface
  4. Create the slides you’ll use for your presentation
  5. Give prospects theregistration link to attend (this can be automated using LeadPages–see below)
  6. Deliver the webinar

How to Activate Autopilot Email Sales

It might seem counter-intuitive to talk about setting up your follow-up emails before you even have people on your email list but you need your autopilot email sales system working beforeyou can create your optin page.

You have various choices of provider for an “Autoresponder” service to help you set all this up. An autoresponder service stores the email addresses of your prospects and enables you to set up a series of follow-up emails which go out to every prospect automatically whether you’re at a computer or not.

You can also use an autoresponder service to send a “Broadcast” out to all your prospects at one time if you have a special offer or event you want to notify them about.

The autoresponder I personally use (and recommend that you do too) is called GetResponse;

Once you’ve signed up for your free trial of GetResponseyou can then set up your email campaigns and create the follow-up email messages (or “autoresponders”) that you want people to receive when they join your email mailing list.

These emails will be sent out to every prospect on the days in sequence after they first join your list and you want to include some good free content in there as well as regular reminders of your offer(s). You will find a lot of your sales will come from these follow-up emails which is awesome because you only need to write them one time and they keep serving your business forever!

How To Create Your Fan Page on Facebook

You may already have a Fan Page on Facebook –if so –great! If not, you can set oneup in a couple of minutes. Just head over to https://www.facebook.com/pages/create/ and follow the simple steps and you’ll have your Fan Page.

What is a Fan Page?

A Fan Page or Facebook Page, is similar to a profile, but it’s used to promote a product, service or business rather be used for personal reasons.

Lots of business owners are starting to realize that having a Fan Page is a great way to get additional (and free) ways to advertise their business, interact with prospects and share information about their products.

Fan Pages grow and get new traffic when fans click “Like” on the page itself (or any posts made), when they share anything that’s been posted or choose to comment about posts made. Fan Pages can also be advertised by sending traffic to the page to get Likes, by sending traffic to a specific post on the page, or –as we recommend –by sending traffic direct to a custom TAB on that Facebook page that offers something for free in exchange for a lead entering their email address.

Now there’s plenty of options and settings you can play around with but don’t get distracted! At this point, you just need to have an active Fan Page so you can create a custom tab for it –you can add all the other things and change settings of your Fan Page later on.

How to create your killer optin form

It used to be the case that creating any type of web page and publishing it online was a big deal (I remember the hassle involved when I created my first website back in 1996!). Never mind creating an “optin page” or “lead capture” page (basically any type of page where you ask for a person’s email address in return for giving them free information).

But times have changed and now there is an awesome must-havetool that you need in your arsenal that makes this an absolute breeze.

It’s called LeadPagesand it lets you create beautiful looking, super-responsive optin pages that get results. All the optin pages I have online use LeadPages because its templates are second to none. (LeadPages is a paid service but it’s awesome, flexible, and I personally use it. But if you’re looking for a quick, dirty and free way to do this I cover that too later although it does have other people’s ads on it!)

Here’s an example of sample Lead Pages optin page;

All of the elements you see on the page you can edit just by pointing and clicking when you’re inside LeadPages –it’s really very easy. And once you’re finished editing your page you can save it and then publish it into your website or even just publish it on the leadpages website (if you don’t have a website or way to publish onto your own website). It really couldn’t be easier.

LeadPages also lets you choose from a wide variety of templates and sort these templates by the conversion rate so you can be sure you’re always using the best performing optin page;

Creating your optin page on Lead Pages is a breeze but there are a couple of things you need to set up before you can create your page there…

Check back on this website for PART 2 of this TOPIC,

You can also get the complete Video Clip of How to Make Money With your FanPage HERE http://bit.ly/1H7aZMM.

Thanks

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A guide to affiliate marketing for newbie

In essence an affiliate has the ability to promote millions of products and services through affiliate programs.

An affiliate program could best be described as a channel through which buyers of products and services are connected with sellers.

Your aim as an Affiliate Marketer is to drive traffic to the website of the seller and if a person purchases something you will earn a commission.

Your job is simply to connect a person who is looking for a particular product or service with an organization who is looking to sell that product or service.

It is perhaps like a property agent who finds a buy for a seller’s property. Once the sale completes the agent receives a commission on the sale.

An Affiliate Marketer works in a similar way. Like the property agent, you will not earn a commission merely because you send potential buyers to the seller’s website.

Does It Cost Money To Be An Affiliate?
It is invariably the case that you can sign up for free in under a minute to an affiliate program. Once you are signed up you can promote products and services that are managed by that organization. Essentially affiliate programs are a platform upon which product creators can showcase their products. The affiliate program could best be described as being like an online shop. Product creators make their products available to the program, Affiliate Marketers promote the products.

How Do They Know That I Introduced The Buyer ?
The beauty of it is that you will be provided with a unique computerized link to the products or services, which is known as your affiliate link.

If as an affiliate someone buys a product or service as a result of clicking your unique link, you will get paid a commission. You do not have to hold any stock or dispatch goods or take any payments. You do not need to provide any customer support or organize any refunds. You simply channel visitors to the seller’s website. The seller is responsible for all of the rest of the process.

How Much Commission Will I Get On A Sale?
The commission on sales vary from program to program and it is between 1% – 75% of the sale price. You may be wondering how a seller can afford to give you as an affiliate 75% of the sale price.

The answer is that high commissions are paid on the sale of digital products like computer downloads. The seller has little or no costs attached to the sale. Once an e/book has been created there is little or no expense connected with sending the product to the buyer.

Digital Products
I have for illustrative purposes, selected a Clickbank digital product that sells for $47. This battery renewal product pays affiliates $34.80 per sale on average. You should note the revenue per sale is an approximation that includes upsells, sales tax and chargebacks.

An upsell is a further sale that is made beyond the original sale. It can be the case that as an affiliate that you will receive commission on further sales to a customer that you introduced. A downside to digital products is that you are perhaps more likely losing commissions as a result of customers requesting refunds than is the case for physical products.

If you have a stable of websites that promote different products and services, then you have the potential for a very large online income. However, when promoting products and services, you should have long term thinking and only promote quality. You do not want to have your reputation tarnished by promoting shoddy goods that earn you a quick buck.

You may be wondering whether many people buy digital products from organizations like Clickbank. Clickbank have been in existence for nearly 16 years and have had over 100 million sales which is double the number of sales of the latest iPhone.

The Vice President of Marketing at Clickbank has recently announced that Clickbank want to help 1 million people reach their financial online goals.

They are encouraging people to both create and market products through their affiliate program. From an online presentation that I recently watched, I have noted that Clickbank have paid out $2.5 billion ! Yes 2.5 billion dollars to product creators and affiliate marketers. They want to massively increase this figure.

Physical Products
In contrast to this there will be a lower commissions paid on the purchase of physical products like a Telescope. The seller will have the cost of producing the item to consider and as such cannot afford to pay a huge percentage of the sales price to someone who has introduced the buyer.

However, Amazon is popular amongst Affiliate Marketers because Amazon have a huge range of products and have an efficient system for dispatching goods and making payments to affiliates. I have found from personal experience that you get few customers returning goods to Amazon with a request for a refund. I think that a blend of quality digital and physical products is the best combination.

A couple of sales made through Amazon Commissions are invariable paid on a monthly or fortnightly basis. This can be paid to you in the form of a cheque (check) Paypal payment or a transfer into your bank account. You will as part of your affiliate resources get a computerized dashboard that tells you how many people have clicked your links and how many sales you have made. If you would like to join the Amazon Associates Program, then click here to see how I created an account for this site.

Does An Online Affiliate Marketing Business Have Any Advantages Over An Offline Business?     There are many people who are creating a full time business as an Affiliate Marketer. The big advantage of a business like this is that you have very little start up costs, which is very much in contrast to a regular bricks and mortar offline business.

Is Affiliate Marketing Already Overcrowded With Online Marketers?
You may be thinking that the internet is already overcrowded with Affiliate Marketers and that there is no room for you in it. Nothing could be further from the truth. As of December 2013 there were over 2.4 billion people on the Internet world wide. In the United States alone there were over 273 million people on the Internet. The numbers are quite staggering and growing all of the time.

The market place is vast. In addition to this every day huge numbers of new products and services are launched. These organizations need affiliates to help to promote new products and services. As an affiliate you are in essence an independent and vital part of the sales team.

Is Affiliate Marketing Above Board Or An Online Scam?
This all may sound fine and dandy, but is Affiliate Marketing entirely legitimate and above board? Please take a look at a few of the globally known organizations that have affiliate programs. Would organizations like these have affiliate programs if they were not a legitimate way of selling their products and services? The answer is obviously No. This medium of selling is both legitimate and growing.

Amazon, Apple, Best Buy, Barnes & Noble, Clickbank, Enterprise Rent-A-Car, Fila, Geico, Kolhs, Microsoft, Sony and Walmart.

The Apple Affiliate Program.
What I think is really brilliant about Affiliate Marketing is that all you need is a website to start your business. This is something that you can build and promote easily at a very little cost from the comfort of your own home.

What Products And Services Would I Promote?
You can promote products and services that you have a passion or at least a personal interest in. Consumers are interested in finding out quality information about a product or service.

You provide that information and a link to where they can buy it. They buy the product you get a commission. If you produce high quality information about products and services, people will return to your website in search of information about other similar products.

If you are writing about a product or service you are interested in you can engage with your visitor and be like an internet friend. This is why it is really important to only promote things that you think will serve your website visitors well. They will thank you and return to you for advice on other products.

They are happy you are happy

Can I Get Easy To Follow Training That Will Show Me How To Build An Affiliate Marketing Business?
This post has been designed for Affiliate Marketing newbies. I hope that it has whetted your appetite for more information on how you can from your own home make money from Affiliate Marketing. I have prepared a review of a program that is easy to follow that will enable you to build your Affiliate Marketing business, you can start from Clickbank and Amazon, you can also run these affiliate programs on complete Autopilot System, thereby makes it easier for you as an affiliates.

If you have any questions on Affiliate Marketing or observations then please leave me a message below and I will get back to you soon.

Best of luck.